Business Networking Tips

I have put together a list of links on Business Networking, which I have found very helpful. Browse through these and enrich yourself.

How to capture new markets by communicating value?

You can do this with a Value Proposition. Value what? A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can be applied to an entire organization or parts thereof, o

My First Harley-Davidson Boot Camp

Harley-Davidson India recently announced a BootCamp for its Associates. I was waiting for something like this and I volunteered to attend. The excitement was so palpable, that I decided to arrive in Delhi the night before the BootCamp. Needless to say tha

What the heck is Link Baiting?

A few days ago, in conversation with one of the senior partners in our company, I heard the term “link baiting”. My immediate reaction was, “what’s that?” “It’s the latest buzzword in Search Engine Optimization. Actually, we’ve been doing it for years now

The How, What and Why of Content Marketing

The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing

The most powerful technique we know is Genchi Genbutsu

We use Genchi Genbutsu all the time. (No technique has led us into more ridiculous situations.) But we’ve never written more than a paragraph about it on our website. So we’ve decided to do something slightly odd: The following article is the “Genchi Genb

Four ways to improve your copywriting vocabulary

To write copy that sells, do you need a good vocabulary? Some people say you don’t. They say that good writing uses words that are simple, and everyone knows all the simple words. There are indeed many obscure words like furnish that can almost always be

We’re a 2-star Optimizely Partner

It finally happened. After 2 years of hard work, we've achieved 2-star partner status with one of our core AB testing platform suppliers - Optimizely. This means we're recognised as being one of the best in the world at conversion optimisation, qualified

11 Ways to Improve Your Facebook Ads Relevance Score

Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked fo

How to Improve Your Amazon Ads to Increase Sales

Amazon is the first place people go to when they shop online. According to Statista, over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!): In fact, from 2015 to 2018, Amazon rapidly outpace

10 Amazing, Must-Have Tools for Enterprise-Level SEO

There are so many SEO tools out there, it can be hard to discern which are a fit for your business. Small businesses have plenty of resources and guides, since they’re often limited by budget and looking to handle some tasks on the fly. But enterprise-lev

10 Questions to Ask When Choosing an SEO Agency

Snake oil salesmen. Scam artists. Outdated, ineffective tactics. When you’re thinking about hiring an SEO agency or an in-house SEO team, you want to avoid any and all of the above. But with so many people claiming to be SEO experts these days, how can yo

9 Steps to Find Your Target Audience

Michael Kors, one of Fast Company’s 50 Most Innovative Companies, creates fashion that earns approval from influencers like Anna Wintour. Kors posted revenue gains of 39 percent in 2017 and 5 percent in 2018, adding to its $15.5 billion fashion empire. To

7 Vital SaaS Marketing Trends for Domination in 2019

The SaaS (software as a service) industry grows more competitive each year, making it evermore difficult to stand out. Updated Summer 2019, discover 7 vital SaaS marketing trends to achieve success. Software as a Service is an incredibly vibrant, pioneeri

Technical SEO Fixes Drive More Leads | SpotSee

Situation  In 2018, ShockWatch rebranded to SpotSee, a company that provides damage and temperature monitoring SaaS and hardware solutions for supply chains, transportation networks and heavy industrial equipment. With the new-name rebranding came a new s