Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you
“Buzz Analytics tools,” the senior partner added, “put together all the information in a rational manner of what’s being said about brands and their competition online.
Enspear is a company that makes strategic use of IT to help your business reach new levels. Now after doing a lot of thinking, we came up with the idea of using the concept of a pole vault.
Given the salutary, all-round benefits of embracing a CMS today, both by an agency and by a client, how exactly does one go about selecting one? One way would be to go through the entire list at CMS Matrix. A better way would be to start from what you wan
Learning Joomla content management system changed all that. I discovered the power of a content management system and how to create sites using CSS. I also discovered how to modify PHP code so that we can get the look/feel that we desire. Soon editing the
At one time in the past, in the year 2000, we had about 12 programmers working with us out of a staff strength of 20. Some of these folks were proficient in .NET and others in Java and PHP. Life wasn’t hunky-dory, though.
Is content, and conversations about content driving the next social networking wave? By now, we do know that pure social networking sites MySpace, Orkut, ibibo, Fropper, Facebook, etc, generate content [profiles, pictures, audio, video, blogs, events] and
We were working on a blog site for a client, who over the course of a few years has also become a friend and well-wisher of our company. I remember, when the senior partner at Pigtail Pundits, briefed me about it, I wasn’t the least bit amused.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Here are some great resources we have recently shared with one another (We don’t profit from recommending things. We just love sharing things we think you’ll appreciate. You can see our other Tips and Tools articles here.) Understand how machine learning
MoreNiche is an international affiliate network. A short video interview with the client A transcript of the video “Our experience with Conversion Rate Experts has been brilliant from day one. They’re professional, they deliver results. The way they handl
Here are some great resources we have recently shared with one another (We don’t profit from recommending things. We just love sharing things we think you’ll appreciate. You can see our other Tips and Tools articles here.) An easy way to add a calculator
glimp is a broadband comparison website. A short video interview with the client A transcript of the video “Our experience with CRE has been fantastic so far. We’ve seen so many positive results. We’ve almost doubled revenue, and that equates to about $1.
In our article about Genchi Genbutsu, we described the incredible benefits of “going to the real place,” and how the principle has given us some of our biggest breakthroughs. We also provided a checklist of the six obstacles that stop people (including us
Predator Nutrition is a bodybuilding supplements and sports nutrition company. A short video interview with the client A transcript of the video “We have now been with Conversion Rate Experts for coming up to five months. We’ve already seen the impact: in
ReclaimPPI is a financial claims website to help victims who have been mis-sold payment protection insurance. The website needed results fast, because it had a limited window of opportunity: the financial regulator had given victims until August 2019 to c
Law Firm Marketing Canada offers a full suite of digital marketing services to law firms. A short video interview with the client A transcript of the video “I would highly recommend Conversion Rate Experts for any business that’s serious about making a gr
The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled our small te
Our article about Genchi Genbutsu was an extract from our in-house onboarding flow, which all new team members follow when they join us. It received so much positive feedback we’ve decided to publish more, as a mini-series, which we’re calling The Infinit
User onboarding acts as a bridge between acquisition and activation, and can be a major growth driver for your activation efforts. In this article you'll find: How we analysed UserTest.io's user onboarding flow What we did/are doing to improve UserTest.io
As the ability to gather data about an individual’s online behaviour becomes easier, the potential to use this to create a better, more personalised experience for the user grows. The post Conversion optimisation with the Big Five ‘in a galaxy far, far a
It finally happened. After 2 years of hard work, we've achieved 2-star partner status with one of our core AB testing platform suppliers - Optimizely. This means we're recognised as being one of the best in the world at conversion optimisation, qualified
When you're already working hard to grow your blog, the notion of spending time writing posts for another website may seem counterproductive. And yet, in the ever-evolving digital marketing landscape,... The post The Power of Guest Blogging (And How to G
I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international... The post Beginner’s Guide to Business Blogging in 2019 appeared first on Single Gr
With over 1.15K stores globally, 76.7K employees, and $39.12 billion in yearly revenue, it’s safe to say that Nike is at the top of the game right now. What is it... The post Just Do It: What We Can Learn from Nike’s $39B Marketing Strategy appeared firs
Want to hear a secret? Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. For the longest time, the story of e-commerce has... The post How to Use Event Marketing to Generate Leads & Close Sales appea
E-commerce is booming at a staggering pace: In 2017, it generated over $2.3 trillion in sales, which is expected to nearly double to $4.5 trillion by 2021. And by 2040,... The post How to Set Up Your E-commerce Product Page for Maximum Conversions appear
As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day's tasks, so taking the time... The post 10 Best Marketing Podcasts to Help You Grow Your Business appeared fi
When you're doing Facebook advertising, or any type of advertising, your objective is not to get a win right out of the gate. That's typically not going to happen. Your... The post How to Get the Cheapest Facebook Ads Without Sacrificing Quality appeared
Facebook Ads is one of the top PPC platforms right now. With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59... The post Facebook Ads: 7 Changes All Marketers Need to Know in 2019 appe
We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. Where an SEO specialist might... The post SEO & CRO: How Rankings and Conversi
Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads.... The post How to Create Compelling Text Ads on G
The following seven content marketing tools will allow you to generate ideas to distribute and promote better content. We will also cover tools that assist you in testing and reporting on the engagement of your content, making it easier to ensure each cam
Data privacy is a major concern for digital consumers. With the European Union’s passing of the General Data Protection Regulation (GDPR) in 2018, data privacy became a multinational legal concern. Beginning January 1, 2020, the California Consumer Privac
These competitive intelligence tools will uncover your competitors’ digital marketing strategies. You can beat them at their own game — and identify amazing opportunities they haven’t even thought of yet. Competition is stiff in digital marketing. From SE
Sure, it’s only September — but if retail store aisles are any indication, it’s time to start thinking about holiday season 2019. In your personal life, that probably means shopping for gifts, planning travel, and stocking up on decorations. At work — if
The digital marketing world is constantly catching up to the latest Google algorithm update. But what if you didn’t have to? What if you crested the waves with a smartly navigated boat instead of falling victim to the unpredictable search engine sea? Goog
Google just announced a change to how they crawl and evaluate links — adding two new attribute options and evolving how they treat the nofollow attribute. Link builders will need to attribute all paid links as either “nofollow” or “sponsored” to avoid pen
The success of a new product launch depends on many variables. By utilizing different digital marketing channels and tools, you can help ensure a victorious introduction. Using social media to launch a new product is exhilarating. It’s also overwhelming i
Wait, what? Google, the reigning King of Search, has changed the user experience again? via GIPHY Of course they did. But that fact alone isn’t surprising — they’re always making updates to better serve users. Except now, as the title says, half of Googl
Are you still basing the effectiveness of your search engine optimization strategy solely on keyword rankings? If so, then you might be missing the bigger picture. You need to stop focusing on keywords. No, we’re not crazy — trust us. Sure, keywords are
You’re not a tech whiz, but your company’s SEO still ends up on your lap in the marketing department. Working with an expert SEO agency to rise through the rankings and increase your web traffic is one route, but maybe your budget doesn’t support that jus
