Tech projects always have deadlines. As a developer you have to finish your job in a stipulated time. In fact, there may be many instances when your team is expected to meet unrealistic deadlines.
Is content, and conversations about content driving the next social networking wave? By now, we do know that pure social networking sites MySpace, Orkut, ibibo, Fropper, Facebook, etc, generate content [profiles, pictures, audio, video, blogs, events] and
No matter how many guides you read, or how much experience you gain, the only true way to get the most out of your website is to test and retest each element.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
Facebook is one of the most highly trafficked websites in the world with1.23 billion users. Whether you're seeding or interacting, these are the facts you can't ignore. Used well, Facebook Marketing can be your powerful ally.
600 million daily searches and 10 billion tweets later, Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-q
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Some of the articles in the new “Not in our book Making Websites Win” category. We were contacted by someone who had read and enjoyed our book, Making Websites Win. She asked if we could tag all the articles on our website that aren’t in the book, so she
The following is from our huge library of client successes—why not join them? truLOCAL is an online store that lets customers buy food from nearby suppliers. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "el5ic9ww04
Cabin fever has always been one of the biggest challenges of remote working. Most solutions involve “getting out of the house.” What everyone’s doing now, though, isn’t remote working—it’s lockdown working. Lockdown working takes cabin fever to a new leve
—includes a template you can use on any project The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventiona
Testimonials from some of the clients we grew in 2020. Let us help you do something awesome in 2021 If you’re keen to start the year with a big success, then now’s the time to act. We have dramatically transformed many clients’ lives—see the 97 client tes
Accessibility is like the ramp at the entrance to a public building: It’s barely noticeable if you don’t need it, but if you do, it’s the difference between you being welcomed in or locked out. Making websites accessible is not only an ethical responsibil
The following is from our huge library of client successes—why not join them? CloudShare is a cloud computing company that provides virtual labs for software training, sales demos, and proof of concepts. A short video interview with the client window._wq
Here are some great resources we have recently shared with one another (We don’t profit from recommending things. We just love sharing things we think you’ll appreciate. You can see our other Tips and Tools articles here.) How to do sentiment analysis in
The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled our small te
The following is from our huge library of client successes—why not join them? Corporate Finance Institute (CFI) is a leading global provider of online training and education for finance and investment professionals. “We chose Conversion Rate Experts becau
Considering that 50% of the world's population are social media users, and these people spend an average of 2 hours and 25 minutes on social networks each day (in the... The post 14 Instagram Trends You Can’t Ignore in 2021 appeared first on Single
All SEO practitioners tremble every time Google modifies its ranking algorithm. Even a small change can end up causing massive cuts in their traffic volumes, and all within a few... The post 9 Google Ads Trends You Can’t Ignore in 2021 appeared first on
Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t... The post The Ultimate Guide to Programmatic Advertising for Brands in 2021 appe
Few e-commerce marketers can deny the power of Facebook Ads for delivering traffic and sales. Simultaneously, not many can deny that its traffic has become painfully expensive over the last... The post How to Launch a TikTok Ads Campaign for E-commerce a
If you're a content writer or work in SEO, you're probably familiar with these four words: “Just write great content.” Forged by Google, it's now a go-to phrase for anyone... The post SurferSEO vs. Clearscope appeared first on Single Grain.
Consumers lost $56 billion in combined fraud losses in 2020, as per the Identity Fraud Study from Javelin Strategy & Research, and most of these incidents could have been prevented with... The post Best Identity Theft Protection Service for 2021: Au
When it comes to communications systems, RingCentral is perhaps one of the best-known and most well-respected communications providers around. But RingCentral isn’t the only viable option out there. Before making... The post Top RingCentral Alternatives
The digital advertising landscape has faced some drastic changes in the past decade. With 763.5 million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their... The post How to Scale Your E-commerce Tra
On the face of it, lead generation is not a complex concept. This marketing tactic is simply a way to find and connect with the right people at the right... The post 8 Key Demand Generation Strategies to Capture & Convert High-Quality Leads appeared
The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. Chief Executive Officers (CEOs), the highest-ranking... The post How to Hire a CMO Who Is a Perfect Fit
You know you’ve done something very right when you start to see significant traffic coming into your website. That’s not an easy feat and should be celebrated. But higher traffic doesn’t always equal more leads. And it certainly doesn
SEO services, content marketing, social media — they’re finally delivering the targeted traffic you’ve been working so hard to achieve. But despite all of that “quality” traffic, the conversion rate isn’t where it shoul
How to Calculate — and Improve — A/B Test Significance Is your website still not converting as it should? Despite the best practices, market research, A/B testing, and focus on building trust, authority, and demand–are conversions still falling shor
Welcome to part 4 of our website migration series. Just as important as planning and executing your migration is reporting on its success. In Part 1, I discussed a case study of a major hotel chain that needed to migrate 14 sites into the main brand websi
Updated March 2021 – scroll to the end of both sections to see our latest additions for audience research, SEO optimization, and more. There are so many SEO tools out there, it can be hard to discern which are a fit for your business. Small busines
In 2019, when the SaaS and hardware solutions company ShockWatch rebranded to SpotSee, their keyword rankings, organic traffic, and leads dropped significantly. We performed a technical analysis of their new site and found an improper redirect chain from
Website migrations have dozens of moving parts. Start counting all the SEO keywords you need to keep track of during the migration, and suddenly you have hundreds of moving parts. But just carrying over your keyword list from your old site isn’t the way t
Website migrations are a common practice — but all too often, they get bungled. As a marketing director, you’re often tapped to lead migration efforts (or it’s required due to your site redesign), which can be a daunting, risky task. This four-part series
Everyone’s website needs SEO but how do you know how much to pay or who to trust with your website? Learn how to set expectations, spot low-quality knockoffs and learn some of the price ranges you should expect to pay for quality SEO in today’
The importance of search engine optimization (SEO) in 2021 is stronger than ever as Google rolls out new UX-focused Core Web Vitals. Now that user experience clearly plays a vital role in search rankings, smart marketers are rethinking what it means to ha
