Where is Social Networking headed?

Is content, and conversations about content driving the next social networking wave? By now, we do know that pure social networking sites MySpace, Orkut, ibibo, Fropper, Facebook, etc, generate content [profiles, pictures, audio, video, blogs, events] and

How your School can get on top of Twitter

600 million daily searches and 10 billion tweets later, Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-q

The How, What and Why of Content Marketing

The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing

Triple R: a new technique to accelerate your progress

—includes a template you can use on any project The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventiona

SaaS Email Marketing: 12 Best Strategies to Follow

Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of... The post SaaS Email Marketing: 12 Best Strategies to Follow ap

Why Your Start-up Business Needs a T-shaped Marketer

According to Campaign Monitor, customer acquisition is a top marketing challenge for start-ups, followed by lead generation: Surprisingly enough, the majority of start-ups dedicate only two hours or less weekly... The post Why Your Start-up Business Need

What Does ACV SaaS Mean in Marketing?

ACV (annual contract value) helps determine the health of your SaaS business. It enables you to identify low-tier clients so you can upsell them to generate more revenue. In fact,... The post What Does ACV SaaS Mean in Marketing? appeared first on Single

What Is Content Optimization? (And How to Ace It!)

More than 90% of businesses use content marketing to connect with audiences and about 4.4 million blog posts are published each day (that's a little over 3,000 blog posts published... The post What Is Content Optimization? (And How to Ace It!) appeared f

Top 8×8 Alternatives and Competitors for 2021

8×8 is a technology company that offers VoIP (Voice over Internet Protocol) phone, video conferencing, chat, and unified communications systems. Originally founded in 1987 as a chip designer company, 8×8... The post Top 8×8 Alternatives an

6 Best Cloud Hosted PBX Providers for 2021

With more teams working remotely and businesses wanting to set themselves up for flexibility when it comes to scaling and growing, cloud-based PBX providers are becoming increasingly popular as the... The post 6 Best Cloud Hosted PBX Providers for 2021 a

Digital Current Appoints Ben Norton as CEO

DIGITAL CURRENT APPOINTS BEN NORTON AS CEO Norton Has Led Digital Marketing Strategy for Mastercard, Hilton MESA, AZ, November 17, 2020 – Digital Current, an industry-leading digital marketing agency founded in 2003, announces the appointment of Ben Norto

Help! Traffic Increased, But Conversions Are Flat

FREE WEBINAR: Help! Traffic Increased, But Conversions Are Flat So . . . your traffic increased, but your conversions didn’t? Let’s find out why! It’s the ultimate marketing horror story: you busted your buns to increase organic rankings, optimized

Holiday SEO & CRO Strategy: Find Your Quick Wins

Your Cyber Monday and Black Friday campaign concept is well underway: you have a killer promotion locked in, your print and digital ads with your designer, your marketing emails in legal review and the web mockups in your inbox.  You are ready to capitali

A Simple Conversion Rate Optimization Testing Plan

It’s science (OK, and math): incremental improvements in CRO add up to compounding revenue gains over the longterm. But how do you tackle conversion rate optimization efficiently, using data—not instincts and wild guesses—to drive your A/B testing p

CRO vs. SEO Webinar

Register For CRO vs. SEO: Sync Your Strategies for Powerful Results Smart marketers know we need to leverage both SEO and CRO to achieve our digital marketing goals: SEO aims to GET MORE and BETTER WEBSITE TRAFFIC by taking our site to the top of the SERP