At one time in the past, in the year 2000, we had about 12 programmers working with us out of a staff strength of 20. Some of these folks were proficient in .NET and others in Java and PHP. Life wasn’t hunky-dory, though.
Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
What you’ll get on this page 100+ tips and resources (with more being added). Practical advice and proven systems, based on our 14 years managing an international remote-working company. For entrepreneurs, managers, and employees. The media has been
—includes the “vital few” copywriting techniques that have the greatest impact on profits. Everything you need to quickly create incredibly effective pages, sales scripts, videos, and emails We are obsessive about copywriting. We have read almost every co
If coronavirus has forced you to start selling remotely, please don’t let this article overwhelm you. It has taken us over ten years to optimize the following workflow. Right now, your audience will sympathize with your situation. They won’t expect polish
We hope you are well. You may be working from home. Or perhaps you are still going to the office, but might be sent home at any moment. Maybe you’re a leader who hasn’t led a remote team before. Since our company began in 2006, it has been 100% remote. Ou
One reason to create flows is so you can do all the hard thinking once. When you write down a flow for the first time, the written version augments your memory, so you can approach the work more logically. Here’s a simple example. When we started our comp
sofatutor is an online educational platform, providing tutorials for school and college students to learn course topics and study for exams. A short video interview with the client A transcript of the video “The experience with Conversion Rate Experts has
With CRO, you can transform almost every aspect of a business. In this article, we give examples that might inspire you to broaden the scope of your influence… Beyond landing pages Many people wrongly believe that conversion rate optimization (CRO) is abo
“When something is described as a toy, that means it has everything an idea needs except being important. It’s cool; users love it; it just doesn’t matter. But if you’re living in the future and you build something cool that users love, it may matter more
The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled ou
Happy New Year! We hope your 2020 turns out to be as good as its name sounds. (Not since 1999 and 2000 have we had such good year names, and we won’t have another till 2222.) Take inspiration from projects that were completed “impossibly” quickly Stripe’s
Even outside of global pandemics, running virtual workshops can be tricky. Getting agreement and actions out of a meeting when you don’t have a lot of time, can’t tell what people are thinking and you have a lot of different people involved can be really
We heard in a previous post about how our flexible working policy positively impacted both the productivity and the mental health of one of our mental health champions, and in another we heard how a champion who struggles with mental health found opening
We make no apologies for being selective in our partnerships - it’s the key reason for their success. As an optimisation agency, options for partners can feel endless. From A/B testing platforms, to session replay tools, via content management systems,
Every time I share my story or discuss what I've learned with others at work I make a little progress We wrote in our last post about how it was feedback from a team member about their mental health that spurred us into taking the Time to Change Pledge. T
User Conversion's Head of Analytics, Adam Lee, reflects on a year of challenges and new opportunities... Massive clickbait headline I guess! But I thought it would be interesting to sit down and really cut to the core of an agency : what are we fundamenta
On the 2nd December, in an all-hands meeting in our Manchester office, we'll officially sign the Time to Change Employer Pledge. Anyone who follows us on LinkedIn will know we've already begun implementing the Action Plan, and that actually we've been foc
User onboarding acts as a bridge between acquisition and activation, and can be a major growth driver for your activation efforts. In this article you'll find: How we analysed UserTest.io's user onboarding flow What we did/are doing to improve UserTest.io
If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Unfortunately, most people don’t... The post How to Start a Marketing Agency in 2020 (From a 7
Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve... The post The Anatomy of an Effective SaaS Lead Generation Strategy appeared first on S
Does this sound familiar? You can’t find anything in your cluttered office or cluttered computer filing system. That's bad enough, but if your customers can’t find anything in your disorganized... The post Your E-commerce Sales Chore Chart for a Profitab
Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain... The post 30 Ways to Come Up with
Conversion rate optimization is quickly becoming one of the most popular marketing tactics for 2020. Why? Because it’s one of very few marketing strategies that can increase your sales without... The post 15 Fast and Easy Ways to Improve Your Site’s Conv
Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can... The post How to Use Google Keyword Planner for Content Creation appeared first on Singl
Lost sales are the biggest challenge for any Magento store owner, and cart abandonment is the most common reason for this. Baymard Institute reports that: The average cart abandonment rate is about... The post 6 Tips to Combat Cart Abandonment on a Magen
As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each... The post 4 Ways to Signal to Google that You’re an Expert Content Creator appe
You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. Remember that marvelous pair of sneakers... The post 7 Killer Digital Advertising Trends Every Marketer Should Know in 2020
E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You can’t make any sales if your customers can’t even... The post SEO for E-commerce Sites (Beginner & Intermediate)
It’s been an interesting few years for link building. After the first Google Penguin update in 2012, many SEOs found themselves lost and totally unsure how to do link building properly. Some gave up on it entirely while others went deep “underground,” ref
When you are just getting started with link building, one of the first tactics you should turn to is competitive research. Competitive research will allow you to find more than just your competitor’s backlinks — it will give you insight into most of the o
SEO isn’t something you do for your website once and forget, but something you need to tweak continually. Use these 7 steps to help get a better handle on your SEO management in 2020. With the number of Google searches surpassing 5.4 billion a day and 2 t
A bail bonds service with dozens of locations across Southern California needed help standing out among the competition. Adding to the challenge? Impending regulations detrimental to the bail bond industry (SB10) as judges were instructed to cite and rele
How to Market During Coronavirus Appeal to business efficiency Double down on content Know your buyers’ journeys Optimize for conversions Monitor PPC closely Update your local search listings Optimize your ecommerce Educate yourself Serving Your Customer
One Campaign, Two Audiences: Marketing to Conflicting Personas When it comes to digital marketing, creating purposeful, personalized and persuasive messages to your target audience is critical. But what do you do if you need to target two distinct persona
Demand for ecommerce is growing exponentially, but unless your company name starts with “A” and ends is “mazon,” you’re probably having trouble gaining the market share you deserve. What’s to blame? Studies show that about 75% of traffic goes to the resu
When you’re looking to improve the number of leads or sales you’re getting through your website, the most common lever to pull is SEO. More traffic, more leads! The logic is sound and it works, but there’s another lever you should be pulling, too, t
That’s right. You’re not just competing with your “traditional” competition, but also Google itself. via GIPHY That because now when a user enters a query in the Google search bar, the answer served in position zero, often called the featured snippet, fr
Which Conferences are Worth Your Time and Money? We Make It Easy to Choose. 2020 offers a bevy of digital marketing conferences focused on digital, content and search. With a broad range of host cities, ticket prices, speakers and overall content, it may
