No matter how many guides you read, or how much experience you gain, the only true way to get the most out of your website is to test and retest each element.
In the daily anarchy of fires to fight, new business challenges to tackle, ongoing projects to manage, meetings to attend, and more, your own website plans always takes the backseat.
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
MyWallSt (formerly Rubicoin) is an award-winning financial investment app that transforms individuals into investors, through education and guidance. A short video interview with the client A transcript of the video “Working with Conversion Rate Experts h
Urban Forex is an educational platform for financial trading. A short video interview with the client A transcript of the video “No one does it better than Conversion Rate Experts (CRE). I would say this probably will be the single most important thing yo
We’ve created an audiobook version of our best-selling book. And as an experiment, we’ve decided to give it away as a free podcast. See how to get the audiobook podcast
We are thrilled to have received the UK’s highest award for business, for the second time. Our founders have been invited to Buckingham Palace for a Royal reception. Two years ago, we received the Queen’s Award for Innovation. This time, we received it in
When we published our book, Making Websites Win, we promised we’d give all of the profits to Mary’s Meals, a charity that sets up school feeding programs in some of the world’s poorest communities, where hunger and poverty prevent children from gaining an
Alan’s Factory Outlet is an online seller of customizable carports, metal garages, and sheds. A short audio interview with the client A transcript of the interview with the client “I’m really happy that I went with Conversion Rate Experts, and in a few mo
MitoQ is a provider of health supplements. A short video interview with the client A transcript of the video “It’s been nothing short of exceptional working with Conversion Rate Experts. We’ve seen huge impacts in a positive sense on the performance of ou
TextMagic is a service that enables businesses to send text messages for notifications, alerts, reminders, and marketing campaigns. A short video interview with the client A transcript of the video “We now are getting twice as many trials every day as we
As of today, we are accepting clients for the 2019 edition of our service If you’re impatient to get a huge success under your belt, then now’s the time. We always become fully booked within several days of publishing a message like this. To explore how w
“How can I convince my company to adopt a culture of CRO?” That’s the question we get asked most from our followers—particularly those who work for nondigital incumbents. If you’re struggling to get your boss onside, here are some useful arguments and res
User onboarding acts as a bridge between acquisition and activation, and can be a major growth driver for your activation efforts. In this article you'll find: How we analysed UserTest.io's user onboarding flow What we did/are doing to improve UserTest.io
As the ability to gather data about an individual’s online behaviour becomes easier, the potential to use this to create a better, more personalised experience for the user grows. The post Conversion optimisation with the Big Five ‘in a galaxy far, far a
It finally happened. After 2 years of hard work, we've achieved 2-star partner status with one of our core AB testing platform suppliers - Optimizely. This means we're recognised as being one of the best in the world at conversion optimisation, qualified
Around 4 million blog posts are written every day. But just because everyone is creating blog content to promote their business doesn't mean that it's all great. Although blogging is a terrific way to build an audience for your business, it isn't as easy
If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb. The focus on Pinterest isn’t having conversations or for users to s
Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your bran
Smartphones have emerged as a bright spot in the global market of booming mobile communication and are growing in an unprecedented way nowadays. Such emergence and trends are visible across the world with the rise of mobile engagement among consumers. You
For B2B brands, LinkedIn can be an advertising goldmine. With over 630 million members, it’s the largest professional network on the Internet. LinkedIn Ads can be an effective tool for generating leads, driving traffic or increasing engagement…if you get
Professional networking site LinkedIn has long been an effective outlet for businesses – especially B2B ones – to connect with potential hires, partners and, most importantly, customers. The best part? You don't have to pay for those connections. Unfortun
Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. Prime Day 2018 was the biggest yet, surpassing Cyber Monday and Black Friday, with estimated global sales hitting $4.38 billion. To put it in c
There are two ways to get people to download your app. The first is by app store optimization, where you optimize your app to rank higher in the organic search results of the App Store for your target keywords. The second is by paying Apple to display you
Getting visitors to convert and generating more business opportunities is the ultimate business goal. Whether you are working on designing a dynamic website or creating a mobile app, getting users to convert by clicking on that call to action button is th
You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will remain just that: readers. Calls to action are the final stage in your sales letter, ad, blog pos
The digital marketing world is constantly catching up to the latest Google algorithm update. But what if you didn’t have to? What if you crested the waves with a smartly navigated boat instead of falling victim to the unpredictable search engine sea? Goog
Situation Despite a newly branded, designed and launched website, Syniverse, a company redefining secure, global connectivity for modern businesses and consumers, was struggling to drive traffic and conversions for its main product pages. Insight When th
Checking in to a King-Sized Disaster Six hundred thousand rooms. Eight thousand hotels. Sixty-six countries. Fifteen brands. When one of the largest hotel groups in the world decides to conduct a site migration it’s nothing to take lightly. Migrating 14 s
After years of modifying their core algorithm to favor mobile-friendly sites, Google is finally ready to take the next step: mobile-first indexing. Google announced last week that starting July 1, 2019, all new sites will be indexed mobile-first. Existing
It happens even to the best companies: a stellar idea and a creative campaign fall flat, and that product launch — the one you spent months planning — fails. Take Butterfinger for example. After changing their candy bar recipe, Butterfinger launched a “Be
We’ve all heard it a million times: content is king! But not just any content; it has to be remarkable. Low quality content will send you careening into irrelevancy faster than a VH1 reality show, but does anyone know why? Why exactly does low quali
***Updated 5/23/2019 Google stated there is a bug that is preventing new pages from being crawled and indexed. We’re currently experiencing indexing issues that may cause stale search results in some cases. We’ll update this thread when we can
Everyone’s website needs SEO but how do you know how much to pay or who to trust with your website? Learn how to set expectations, spot low-quality knockoffs and learn some of the price ranges you should expect to pay for quality SEO in today’
Working with a travel and hospitality brand in Niagara Falls, Canada, we were confronted with a problem: how do we get more traffic to the client’s website during the winter/holiday season? Insight We knew their previous content marketing strategy was roo
Podcasts have become an increasingly popular way to gain insight into the ever-changing digital marketing industry. Here are five of our favorites! The post 5 Digital Marketing Podcasts You Don’t Want to Miss appeared first on Digital Current.
