2014 is here! Is your blog worth celebrating for?

Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you

The How, What and Why of Content Marketing

The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing

Psychological barriers that stop you from adapting

Right now, many individuals and organizations are reassessing their roles. Some face uncomfortable changes. Others face big, daunting opportunities. At Conversion Rate Experts, we find it easy to reposition our clients’ companies—and we’ve had some great

78 tips for “lockdown working”

Cabin fever has always been one of the biggest challenges of remote working. Most solutions involve “getting out of the house.” What everyone’s doing now, though, isn’t remote working—it’s lockdown working. Lockdown working takes cabin fever to a new leve

Answers to your hardest remote-working challenges

Remote working can greatly increase your productivity. If you do it right. (Image credit: @pettyclegg.) What you’ll get on this page 100+ tips and resources (with more being added). Recent updates are highlighted in green. Practical advice and proven syst

How to quickly write pages to increase sales

—includes the “vital few” copywriting techniques that have the greatest impact on profits. The needs and situations of most companies’ visitors have changed dramatically over the last week or so. We are helping our clients to rapidly adapt their websites

We all have mental health

We heard in a previous post about how our flexible working policy positively impacted both the productivity and the mental health of one of our mental health champions, and in another we heard how a champion who struggles with mental health found opening

Why we’re signing the Time to Change Employer Pledge

On the 2nd December, in an all-hands meeting in our Manchester office, we'll officially sign the Time to Change Employer Pledge. Anyone who follows us on LinkedIn will know we've already begun implementing the Action Plan, and that actually we've been foc

The Impact of Social Media on Business in 2020

Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a... The post The Impact of Social Media on Business in 2020 appeared first on Single G

31 Best Digital Marketing Campaigns You Can Swipe

UPDATED! This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. The 31 Best Digital Marketing Campaigns You Can Swipe... The post 31 Best Digital Marketing Campaigns You Can Swipe appeared f

22 Brands with the Best Content Marketing Campaigns

Advertising still works, but not as well as it used to because, in part, 47% of Internet users globally use an ad-blocker today. So if interrupting users with your ad message... The post 22 Brands with the Best Content Marketing Campaigns appeared first

7 Ways to Adjust Your SEO Strategy in Uncertain Times

Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The... The post 7 Ways to Adjust Your SEO Strategy in Uncertain Times appear

How to Write SEO Content: 7 SEO Writing Tips

Consider both Google and your customers when developing your next content marketing plan to ensure it’s helpful to readers while also appearing high in search. Content marketing and search engine optimization (SEO) don’t function within silos, but instead

We’re Hiring: Director of Lead Generation

Are you amazing at marketing a marketing agency? Are you deeply experienced and passionate about generating leads, increasing CTR and conversion rates? If yes, we want to hire you! We’re Digital Current, a leading digital marketing agency based in Mesa, A

Backlink Disavow Increases Traffic

When a large lawn care company approached us earlier this year, they were struggling with getting the keyword gains they deserved.  Insight  While they had a great on-page presence, their trust flow score was at just 22 and their backlink profile was full