If you can't fit in paid tools into your strategy, all you have to do is wait for your competitors' ads to show up on your feed. All you have to do is steal them and make them better!
Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
Facebook is one of the most highly trafficked websites in the world with1.23 billion users. Whether you're seeding or interacting, these are the facts you can't ignore. Used well, Facebook Marketing can be your powerful ally.
600 million daily searches and 10 billion tweets later, Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-q
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Right now, many individuals and organizations are reassessing their roles. Some face uncomfortable changes. Others face big, daunting opportunities. At Conversion Rate Experts, we find it easy to reposition our clients’ companies—and we’ve had some great
The world’s needs have quickly changed. Whole industries are in shutdown. Others are experiencing unprecedented demand. The shift has led to many new needs that are currently under-served. If you can identify them and provide solutions, there are huge opp
Cabin fever has always been one of the biggest challenges of remote working. Most solutions involve “getting out of the house.” What everyone’s doing now, though, isn’t remote working—it’s lockdown working. Lockdown working takes cabin fever to a new leve
Remote working can greatly increase your productivity. If you do it right. (Image credit: @pettyclegg.) What you’ll get on this page 100+ tips and resources (with more being added). Recent updates are highlighted in green. Practical advice and proven syst
—includes the “vital few” copywriting techniques that have the greatest impact on profits. The needs and situations of most companies’ visitors have changed dramatically over the last week or so. We are helping our clients to rapidly adapt their websites
If coronavirus has forced you to start selling remotely, please don’t let this article overwhelm you. It has taken us over ten years to optimize the following workflow. Right now, your audience will sympathize with your situation. They won’t expect polish
We hope you are well. You may be working from home. Or perhaps you are still going to the office, but might be sent home at any moment. Maybe you’re a leader who hasn’t led a remote team before. Since our company began in 2006, it has been 100% remote. Ou
The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled our small te
sofatutor is an online educational platform, providing tutorials for school and college students to learn course topics and study for exams. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "aqvlydhvxl", options: { plu
With CRO, you can transform almost every aspect of a business. In this article, we give examples that might inspire you to broaden the scope of your influence… While studying the analytics for client Morph Costumes, we noticed that visitors were searching
Even outside of global pandemics, running virtual workshops can be tricky. Getting agreement and actions out of a meeting when you don’t have a lot of time, can’t tell what people are thinking and you have a lot of different people involved can be really
We heard in a previous post about how our flexible working policy positively impacted both the productivity and the mental health of one of our mental health champions, and in another we heard how a champion who struggles with mental health found opening
We make no apologies for being selective in our partnerships - it’s the key reason for their success. As an optimisation agency, options for partners can feel endless. From A/B testing platforms, to session replay tools, via content management systems,
Every time I share my story or discuss what I've learned with others at work I make a little progress We wrote in our last post about how it was feedback from a team member about their mental health that spurred us into taking the Time to Change Pledge. T
User Conversion's Head of Analytics, Adam Lee, reflects on a year of challenges and new opportunities... Massive clickbait headline I guess! But I thought it would be interesting to sit down and really cut to the core of an agency : what are we fundamenta
On the 2nd December, in an all-hands meeting in our Manchester office, we'll officially sign the Time to Change Employer Pledge. Anyone who follows us on LinkedIn will know we've already begun implementing the Action Plan, and that actually we've been foc
User onboarding acts as a bridge between acquisition and activation, and can be a major growth driver for your activation efforts. In this article you'll find: How we analysed UserTest.io's user onboarding flow What we did/are doing to improve UserTest.io
A universal parameter that determines the success of your business is the ability to communicate with your target audience. This makes perfect sense, considering that these are your potential customers,... The post 3 Steps to Increase SaaS Conversion Rat
Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email... The post Top 10 Best Email Marketing Services appeared first on Single Grain.
First of all, to answer the question in the title: Yes, Netflix is a SaaS company that sells software to watch licensed videos on demand. It follows a subscription-based model... The post Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking
Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a... The post 14 Ways to Improve Customer Loyalty During COVID-19 appeared firs
SaaS (Software as a service) is a rapidly growing industry. There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of... The post SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company appeared firs
While many Direct To Consumer (DTC) ecommerce companies dump more money into paid customer acquisition every quarter (what we affectionately call the paid advertising hamster wheel), there are a handful... The post Ecommerce SEO Case Study: How Primary A
Some of you may love it, some of you may loathe it and some of you may even think it’s an app for children. However, you cannot deny that TikTok... The post TikTok Marketing: How to Get Started with Ads on This Platform appeared first on Single Grain.
Communication is integral to the proper functioning of any business – and what method of communicating is more fundamental than human speech? Despite the rise of text and email in... The post 8 Best Business Phone Services in 2020 appeared first on Singl
UPDATED! This post on effective SEO techniques has been refreshed for 2020. TABLE OF CONTENTS: Improve User Experience Across Your Entire Site Optimize for Voice Search Design for Mobile First... The post 10 Effective SEO Techniques to Drive Organic Traf
Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was... The post How to Create a High-Performance Content Marketing Strateg
Something we look forward to most as digital marketers is the ability to connect with other pros in the industry, hear new ideas, learn tips and insights, and see where the industry is headed. Digital marketing conferences around the country and beyond ar
With increasing amounts of information online, the number of touchpoints potential customers have with a brand before converting is skyrocketing. According to a Think by Google blog post, it might take 20 touchpoints to make a decision on a candy bar, and
Content marketing done well becomes the basis for all other marketing and advertising functions within an organization. It’s the key to forming relationships with customers in an increasingly distracted world. The content your customers consume tells you
A Dozen Digital Marketing Tools You’ve Never Heard of — How They Save You Time and Amplify Your Efforts Digital marketing tools are constantly evolving. Expand your 2020 digital marketing strategy with the best SEO tools, conversion optimization tools and
While most businesses know whether people look at their content or share it on social media, they can’t tie their investment to a measurable business outcome. It’s important to define what success looks like with key performance indicators (KPIs). Content
Creating awesome content ideas doesn’t have to be hard. In fact, once you know what you’re trying to say and whom you want to say it to, coming up with content ideas is the easy part — especially if you use the tools that are right at your fingertips. Fro
Closely inspect these 10 conversion-stoppers to learn if your site is guilty, or what to absolutely avoid in order to turn these into conversion rate optimization tips. Gaining qualified traffic to your website is only half the journey. The other, most im
Social networking, mobile-optimized websites, content marketing — there’s a lot you need to consider to get your business seen online. What are the steps that are essential to ranking well in Google and other search engines? And how do you turn that traff
Consider both Google and your customers when developing your next content marketing plan to ensure it’s helpful to readers while also appearing high in search. Content marketing and search engine optimization (SEO) don’t function within silos, but instead
Marketing Firm Achieves Honor Out of 263 Companies (Mesa, Ariz. June 1, 2020) — Mesa, Ariz.-based digital marketing company Digital Current announces its ranking in the Top 20 Content Marketing Firms in Phoenix for 2020 by Expertise.com. Expertise, which
