At one time in the past, in the year 2000, we had about 12 programmers working with us out of a staff strength of 20. Some of these folks were proficient in .NET and others in Java and PHP. Life wasn’t hunky-dory, though.
Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
With CRO, you can transform almost every aspect of a business. In this article, we give examples that might inspire you to broaden the scope of your influence… Beyond landing pages Many people wrongly believe that conversion rate optimization (CRO) is abo
“When something is described as a toy, that means it has everything an idea needs except being important. It’s cool; users love it; it just doesn’t matter. But if you’re living in the future and you build something cool that users love, it may matter more
The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled ou
Happy New Year! We hope your 2020 turns out to be as good as its name sounds. (Not since 1999 and 2000 have we had such good year names, and we won’t have another till 2222.) Take inspiration from projects that were completed “impossibly” quickly Stripe’s
As of today, we are accepting clients for the start of 2020 If you’re keen to start the year with a big success, then now’s the time to act. This year was our busiest yet, and we always become fully booked within several days of publishing a message like
The other day, we re-ran the accessibility tool tota11y on our website. The test suggested that our company’s green was slightly difficult to read for people with visual impairments. Not terrible, but not great. So, on the spot, we decided to change it to
(If you know an equivalent resource for Windows or Chrome, please let us know, and we’ll link to it from this page.) When you’re improving a website, you need to take many screenshots. Our team members take hundreds or thousands of them each year. So we w
The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled our small te
An unconventional way to manage your company We made the unusual decision to publish an extract from our in-house onboarding flow, which all new team members follow when they join us. It received so much positive feedback we have since published more, as
Make your website load much faster Quicklink is a tiny script from GoogleChromeLabs that makes your pages load almost instantly. It works by prefetching every link that’s currently visible in the viewport (so it works on every page except the page on whic
We heard in a previous post about how our flexible working policy positively impacted both the productivity and the mental health of one of our mental health champions, and in another we heard how a champion who struggles with mental health found opening
We make no apologies for being selective in our partnerships - it’s the key reason for their success. As an optimisation agency, options for partners can feel endless. From A/B testing platforms, to session replay tools, via content management systems,
Every time I share my story or discuss what I've learned with others at work I make a little progress We wrote in our last post about how it was feedback from a team member about their mental health that spurred us into taking the Time to Change Pledge. T
User Conversion's Head of Analytics, Adam Lee, reflects on a year of challenges and new opportunities... Massive clickbait headline I guess! But I thought it would be interesting to sit down and really cut to the core of an agency : what are we fundamenta
On the 2nd December, in an all-hands meeting in our Manchester office, we'll officially sign the Time to Change Employer Pledge. Anyone who follows us on LinkedIn will know we've already begun implementing the Action Plan, and that actually we've been foc
User onboarding acts as a bridge between acquisition and activation, and can be a major growth driver for your activation efforts. In this article you'll find: How we analysed UserTest.io's user onboarding flow What we did/are doing to improve UserTest.io
We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand... The post 3 Scalable Content Promotion Strategies to Blast Your Funnel app
The new year is a time when we naturally pause and reflect on the prior year to decide what we want to do differently moving forward. We do this in... The post How to Determine a Marketing Budget for Your Brand in 2020 appeared first on Single Grain.
Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing... The post The Future of SEO: How AI and Machine Learning Will Impact
89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier... The post Beyond the Blog Post: 21 Inspirational Branded Content Example
Anyone who has ever tried to launch a startup can agree to the simple truth: getting it off the ground is hard. Startups cannot settle for anything but enormous growth... The post 10 Inspiring Examples of Promotional Campaign Videos for Startups appeared
Last year was full of grand ideas, innovations and surprises in the customer support field. And the biggest humbling realization was that price and product are no longer the only... The post 6 Customer Service Trends You Can’t Ignore in 2020 appear
Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said... The post A Handy Content Marketing Glossary of Terms appeared first on Single Grai
Live broadcasts have become a staple of the social media experience. Hundreds of millions of people go live each day on Facebook and Instagram, and viewers are tagging along in... The post Quick Tips to Optimize Your Facebook & Instagram Live Broadc
Realistically, not all of your marketing campaigns are going to generate the results you’re after. Some might fetch good results, while others might convert badly. But no matter what the... The post Top Marketing KPIs that Every B2B Company Needs to Trac
According to a survey by Havas, “people wouldn't care if 74% of the brands they use every day just disappeared.” Across the world, only 57% of brands are trusted on... The post How to Use UX Testing to Improve Your Customer Lifetime Value (CL
Guest blogging is an integral part of any successful SEO strategy. It will help increase your exposure, build your authority, and help new people discover your expertise. And there’s more good news: There’s currently a very healthy appetite for quality gu
In September, Google announced a change to how they crawl and evaluate links — adding two new attribute options and evolving how they treat the nofollow attribute. Link builders will need to attribute all paid links as either “nofollow” or “sponsored” to
Featured Snippets Deduplicating Google is at it again! In their effort to constantly improve the search experience and keep more visitors on the search engine results page (SERP), they’ve made a major algorithm update. At a high-level, if your site is p
About The Role This isn’t your typical Sr. SEO Strategist job posting. Well, there’s bullet lists of requirements and skills you’ll need to succeed down below, so, in that sense, it may be typical. But once you meet us, you’ll understand why we’re so exci
Visitors land on your site, but how often do they convert? Maybe you’ve already optimized according to best practices and thoroughly tested your website, but that isn’t always enough to get the sale. When it comes to conversion optimization, most people
Everyone’s website needs SEO but how do you know how much to pay or who to trust with your website? Learn how to set expectations, spot low-quality knockoffs and learn some of the price ranges you should expect to pay for quality SEO in today’
“Link building is dangerous.” We’ve heard it time and time again. And they’re not wrong, but they’re also not right. Link building is as important today as it has ever been. Yet, all too many people claim to be link building experts all while using outda
That’s right. You’re not just competing with your “traditional” competition, but also Google itself. via GIPHY That because now when a user enters a query in the Google search bar, the answer served in position zero, often called the featured snippet, fr
Now that we’re past all of the “see you next decade” dad jokes and “New Year, New Me” posts clogging every platform, it’s time to make sure that you have a solid foundation in your digital marketing strategy for 2020. More traffic, more leads, more clicks
(MESA, ARIZ., January 3, 2020) — Digital Current announces its recognition as one of the top SEO agencies in Phoenix by BrightLocal, the expert in local SEO. BrightLocal offers tools and services that help marketers boost local rankings, increase online v
