2014 is here! Is your blog worth celebrating for?

Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you

Working with Joomla: A Designer’s View

Learning Joomla content management system changed all that. I discovered the power of a content management system and how to create sites using CSS. I also discovered how to modify PHP code so that we can get the look/feel that we desire. Soon editing the

Where is Social Networking headed?

Is content, and conversations about content driving the next social networking wave? By now, we do know that pure social networking sites MySpace, Orkut, ibibo, Fropper, Facebook, etc, generate content [profiles, pictures, audio, video, blogs, events] and

7 reasons to blog

We were working on a blog site for a client, who over the course of a few years has also become a friend and well-wisher of our company. I remember, when the senior partner at Pigtail Pundits, briefed me about it, I wasn’t the least bit amused.

The How, What and Why of Content Marketing

The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing

We’re a 2-star Optimizely Partner

It finally happened. After 2 years of hard work, we've achieved 2-star partner status with one of our core AB testing platform suppliers - Optimizely. This means we're recognised as being one of the best in the world at conversion optimisation, qualified

The Power of Guest Blogging (And How to Get Started!)

When you're already working hard to grow your blog, the notion of spending time writing posts for another website may seem counterproductive. And yet, in the ever-evolving digital marketing landscape,... The post The Power of Guest Blogging (And How to G

Beginner’s Guide to Business Blogging in 2019

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international... The post Beginner’s Guide to Business Blogging in 2019 appeared first on Single Gr

What You Need to Know about CCPA and Digital Marketing

Data privacy is a major concern for digital consumers. With the European Union’s passing of the General Data Protection Regulation (GDPR) in 2018, data privacy became a multinational legal concern. Beginning January 1, 2020, the California Consumer Privac

How to Adapt Your SEO Strategy to Holiday Seasonality

Sure, it’s only September — but if retail store aisles are any indication, it’s time to start thinking about holiday season 2019. In your personal life, that probably means shopping for gifts, planning travel, and stocking up on decorations.  At work — if

Google Algorithm Update: Analysis and SEO Strategy

The digital marketing world is constantly catching up to the latest Google algorithm update. But what if you didn’t have to? What if you crested the waves with a smartly navigated boat instead of falling victim to the unpredictable search engine sea? Goog

SEO 101: Does Link Building Still Work?

Google just announced a change to how they crawl and evaluate links — adding two new attribute options and evolving how they treat the nofollow attribute. Link builders will need to attribute all paid links as either “nofollow” or “sponsored” to avoid pen

Half of Google Searches End Without a Click

Wait, what? Google, the reigning King of Search, has changed the user experience again?  via GIPHY Of course they did. But that fact alone isn’t surprising — they’re always making updates to better serve users. Except now, as the title says, half of Googl