Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you
“Buzz Analytics tools,” the senior partner added, “put together all the information in a rational manner of what’s being said about brands and their competition online.
Enspear is a company that makes strategic use of IT to help your business reach new levels. Now after doing a lot of thinking, we came up with the idea of using the concept of a pole vault.
Given the salutary, all-round benefits of embracing a CMS today, both by an agency and by a client, how exactly does one go about selecting one? One way would be to go through the entire list at CMS Matrix. A better way would be to start from what you wan
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Right now, many individuals and organizations are reassessing their roles. Some face uncomfortable changes. Others face big, daunting opportunities. At Conversion Rate Experts, we find it easy to reposition our clients’ companies—and we’ve had some great
The world’s needs have quickly changed. Whole industries are in shutdown. Others are experiencing unprecedented demand. The shift has led to many new needs that are currently under-served. If you can identify them and provide solutions, there are huge opp
Cabin fever has always been one of the biggest challenges of remote working. Most solutions involve “getting out of the house.” What everyone’s doing now, though, isn’t remote working—it’s lockdown working. Lockdown working takes cabin fever to a new leve
Remote working can greatly increase your productivity. If you do it right. (Image credit: @pettyclegg.) What you’ll get on this page 100+ tips and resources (with more being added). Recent updates are highlighted in green. Practical advice and proven syst
—includes the “vital few” copywriting techniques that have the greatest impact on profits. The needs and situations of most companies’ visitors have changed dramatically over the last week or so. We are helping our clients to rapidly adapt their websites
If coronavirus has forced you to start selling remotely, please don’t let this article overwhelm you. It has taken us over ten years to optimize the following workflow. Right now, your audience will sympathize with your situation. They won’t expect polish
We hope you are well. You may be working from home. Or perhaps you are still going to the office, but might be sent home at any moment. Maybe you’re a leader who hasn’t led a remote team before. Since our company began in 2006, it has been 100% remote. Ou
The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled our small te
sofatutor is an online educational platform, providing tutorials for school and college students to learn course topics and study for exams. A short video interview with the client “We’ve doubled the number of tests we are shipping,” says Stephan Bayer, C
With CRO, you can transform almost every aspect of a business. In this article, we give examples that might inspire you to broaden the scope of your influence… While studying the analytics for client Morph Costumes, we noticed that visitors were searching
Even outside of global pandemics, running virtual workshops can be tricky. Getting agreement and actions out of a meeting when you don’t have a lot of time, can’t tell what people are thinking and you have a lot of different people involved can be really
We heard in a previous post about how our flexible working policy positively impacted both the productivity and the mental health of one of our mental health champions, and in another we heard how a champion who struggles with mental health found opening
We make no apologies for being selective in our partnerships - it’s the key reason for their success. As an optimisation agency, options for partners can feel endless. From A/B testing platforms, to session replay tools, via content management systems,
Every time I share my story or discuss what I've learned with others at work I make a little progress We wrote in our last post about how it was feedback from a team member about their mental health that spurred us into taking the Time to Change Pledge. T
User Conversion's Head of Analytics, Adam Lee, reflects on a year of challenges and new opportunities... Massive clickbait headline I guess! But I thought it would be interesting to sit down and really cut to the core of an agency : what are we fundamenta
On the 2nd December, in an all-hands meeting in our Manchester office, we'll officially sign the Time to Change Employer Pledge. Anyone who follows us on LinkedIn will know we've already begun implementing the Action Plan, and that actually we've been foc
User onboarding acts as a bridge between acquisition and activation, and can be a major growth driver for your activation efforts. In this article you'll find: How we analysed UserTest.io's user onboarding flow What we did/are doing to improve UserTest.io
Social media has had a huge impact on how businesses find and communicate with their audiences. Prior to social media, businesses had to travel to live events to find a... The post The Impact of Social Media on Business in 2020 appeared first on Single G
Nod if you are a confessed chatbot fanatic (for lack of a better term). Mobile Marketer research suggests that around 40% of Millennials interact with chatbots daily, so naturally more... The post 6 Ways that Lead Bots Can Fuel Your Lead Generation Effor
Investors are a quirky bunch, and for the right reasons. They’re extremely analytical, love the thrill that comes from taking risks and are fairly pragmatic (on most days) – characteristics... The post How to Think Like an Investor to Win at Content Mark
In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s... The post 17 Engaging Video Content Types that People
SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority.... The post What Is Enterprise SEO? (Definition, Examples &
UPDATED! This post about the best digital marketing campaigns you can learn from has been updated with fresh examples for 2020. The 31 Best Digital Marketing Campaigns You Can Swipe... The post 31 Best Digital Marketing Campaigns You Can Swipe appeared f
Advertising still works, but not as well as it used to because, in part, 47% of Internet users globally use an ad-blocker today. So if interrupting users with your ad message... The post 22 Brands with the Best Content Marketing Campaigns appeared first
Between the ongoing health aspect of the new coronavirus and the devastating economic side effects that have already come with it, it’s safe to say we’re in uncharted territory. The... The post 7 Ways to Adjust Your SEO Strategy in Uncertain Times appear
In these uncertain times, if you’re worried about keeping the wheels of your business turning, you’re not the only one. This COVID-19 pandemic is frightening for many of us and... The post 7 Ways Influencer + Social Marketing Can Help During COVID-19 [In
What is influencer marketing and, more importantly, should you be leveraging it for your own brand? Marketing can drive even the most hardened entrepreneur up the wall. Branding, speaking your... The post The Ultimate Guide to Growing Your Business with
Consider both Google and your customers when developing your next content marketing plan to ensure it’s helpful to readers while also appearing high in search. Content marketing and search engine optimization (SEO) don’t function within silos, but instead
Marketing Firm Achieves Honor Out of 263 Companies (Mesa, Ariz. June 1, 2020) — Mesa, Ariz.-based digital marketing company Digital Current announces its ranking in the Top 20 Content Marketing Firms in Phoenix for 2020 by Expertise.com. Expertise, which
The old process of how to create a marketing funnel is no longer a relevant concept. You might still hear about the funnel. However, it’s really an antiquated idea, especially when it comes to a content marketing sales funnel. In a watershed analysis of 2
Are you amazing at marketing a marketing agency? Are you deeply experienced and passionate about generating leads, increasing CTR and conversion rates? If yes, we want to hire you! We’re Digital Current, a leading digital marketing agency based in Mesa, A
Something we look forward to most as digital marketers is the ability to connect with other pros in the industry, hear new ideas, learn tips and insights, and see where the industry is headed. Digital marketing conferences around the country and beyond ar
Some marketers think never-ending blog content is the key to success. But focusing only on pushing out new blog content can take resources away from other types of content that can impact your website’s SEO. There is no universal answer to what type of c
Podcasts have become an increasingly popular way to gain insight into the ever-changing digital marketing industry. Here are five of our favorites! The post 7 Best Digital Marketing Podcasts You Don’t Want To Miss In 2020 appeared first on Digital Curren
May 2020 Core Update Even in the midst of a global pandemic, seemingly nothing can stop the Google machine from turning. On Monday, May 4, 2020, Google announced (via its SearchLiaision Twitter account) a “broad core algorithm update.” The May 2020 Core U
Backlinks, content and RankBrain are Google’s top three confirmed ranking signals, likely in that order. Despite the industry buzz surrounding backlinks supposedly losing their SEO value, they remain absolutely essential. That means link building strategi
When a large lawn care company approached us earlier this year, they were struggling with getting the keyword gains they deserved. Insight While they had a great on-page presence, their trust flow score was at just 22 and their backlink profile was full
