You can do this with a Value Proposition. Value what? A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. A value proposition can be applied to an entire organization or parts thereof, o
No matter how many guides you read, or how much experience you gain, the only true way to get the most out of your website is to test and retest each element.
After more than 10 years of servicing web clients, across the globe, I have managed to quintessence, what in my experience, are red flags that I have come across while meeting with clients for web development and design.
Harley-Davidson India recently announced a BootCamp for its Associates. I was waiting for something like this and I volunteered to attend. The excitement was so palpable, that I decided to arrive in Delhi the night before the BootCamp. Needless to say tha
A few days ago, in conversation with one of the senior partners in our company, I heard the term “link baiting”. My immediate reaction was, “what’s that?” “It’s the latest buzzword in Search Engine Optimization. Actually, we’ve been doing it for years now
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Law Firm Marketing Canada offers a full suite of digital marketing services to law firms. A short video interview with the client A transcript of the video “I would highly recommend Conversion Rate Experts for any business that’s serious about making a gr
The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled our small te
Our article about Genchi Genbutsu was an extract from our in-house onboarding flow, which all new team members follow when they join us. It received so much positive feedback we’ve decided to publish more, as a mini-series, which we’re calling The Infinit
We use Genchi Genbutsu all the time. (No technique has led us into more ridiculous situations.) But we’ve never written more than a paragraph about it on our website. So we’ve decided to do something slightly odd: The following article is the “Genchi Genb
To write copy that sells, do you need a good vocabulary? Some people say you don’t. They say that good writing uses words that are simple, and everyone knows all the simple words. There are indeed many obscure words like furnish that can almost always be
Giesswein is a footwear brand that has been designing and manufacturing merino-wool shoes for decades. A short video interview with the client A transcript of the video “The experience with Conversion Rate Experts was very positive. We have a whole range
Here are some great resources we have recently shared with one another (We don’t profit from recommending things. We just love sharing things that have improved our lives.) Create great-looking forms, quickly, using Typeform’s templates We have recommende
Jamf is a leading SaaS solution for mobile-device-management (MDM). Its software manages 13 million Apple devices, including those for 19 of the 25 largest Fortune 500 companies. A short video interview with the client A transcript of the video “Conversio
Here are some great resources we have recently shared with one another (We don’t profit from recommending things; we just love sharing things that have improved our lives.) Become an expert in typography in ten minutes Matthew Butterick’s Practical Typogr
MyWallSt (formerly Rubicoin) is an award-winning financial investment app that transforms individuals into investors, through education and guidance. A short video interview with the client A transcript of the video “Working with Conversion Rate Experts h
User onboarding acts as a bridge between acquisition and activation, and can be a major growth driver for your activation efforts. In this article you'll find: How we analysed UserTest.io's user onboarding flow What we did/are doing to improve UserTest.io
As the ability to gather data about an individual’s online behaviour becomes easier, the potential to use this to create a better, more personalised experience for the user grows. The post Conversion optimisation with the Big Five ‘in a galaxy far, far a
It finally happened. After 2 years of hard work, we've achieved 2-star partner status with one of our core AB testing platform suppliers - Optimizely. This means we're recognised as being one of the best in the world at conversion optimisation, qualified
When it comes to promoting and growing a business, everyone knows that video is king. But what's often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. If you’ve got some videos out there ri
In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are i
Do you enjoy burning through your ad budget will little to show for it? Of course not. But that’s exactly what you are doing if you are running Facebook ads with a low ad relevance score. As the Facebook advertising platform has matured, they’ve looked fo
The modern consumer’s growing demand for transparency and authenticity has paved the way for the influencer marketing boom. In fact, according to MediaKix, in the next five years, influencer marketing is estimated to become a $5-10 billion industry. In th
Google Analytics is the most popular web analytics tool worldwide and is used by almost every webmaster. It has the largest market share of around 85.4% when compared to other analytics tools. The reason it's so popular is because it’s free to use, data c
Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. So if you’re a business and you’re running Google Ads, you’re probably doing ge
Content repackaging (also referred to as content repurposing and even content recycling) is turning existing content into new formats. More often than not, it involves turning text content into infographics, videos, e-books, etc. I prefer the term “
Amazon is the first place people go to when they shop online. According to Statista, over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!): In fact, from 2015 to 2018, Amazon rapidly outpace
To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. The next three on that list — eBay, Appl
Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loa
No matter how long your website’s been up and running, there’s always room to improve its efficacy in making money for your business. That’s where CRO, or conversion rate optimization, steps in. But do you know how to find which elements need an improveme
Content marketing is one of the most effective forms of marketing today because the competition for consumer attention has increased significantly, while a customer’s tolerance for disruptive messaging has diminished. With these seven methods, your compan
There are so many SEO tools out there, it can be hard to discern which are a fit for your business. Small businesses have plenty of resources and guides, since they’re often limited by budget and looking to handle some tasks on the fly. But enterprise-lev
Snake oil salesmen. Scam artists. Outdated, ineffective tactics. When you’re thinking about hiring an SEO agency or an in-house SEO team, you want to avoid any and all of the above. But with so many people claiming to be SEO experts these days, how can yo
You’ve decided to include content marketing and search engine optimization (SEO) as part of your overall marketing strategy. You write blogs. You release e-books and whitepapers. You’ve spent a fortune on video production. And nothing is happening. Your a
You’re invested in an online marketing strategy. SEO is in play. Content strategy, email campaigns, and link building are driving traffic, leads and domain authority. One of your top performers, though, is beginning to show signs of stagnation: paid searc
Michael Kors, one of Fast Company’s 50 Most Innovative Companies, creates fashion that earns approval from influencers like Anna Wintour. Kors posted revenue gains of 39 percent in 2017 and 5 percent in 2018, adding to its $15.5 billion fashion empire. To
(MESA, ARIZ., July 25, 2019) — Digital Current, a Phoenix-based digital marketing agency announces its recognition as one of the Best Content Marketing Agencies in Phoenix by professional research firm Expertise in its 2019 evaluation. Digital Current le
The SaaS (software as a service) industry grows more competitive each year, making it evermore difficult to stand out. Updated Summer 2019, discover 7 vital SaaS marketing trends to achieve success. Software as a Service is an incredibly vibrant, pioneeri
Situation In 2018, ShockWatch rebranded to SpotSee, a company that provides damage and temperature monitoring SaaS and hardware solutions for supply chains, transportation networks and heavy industrial equipment. With the new-name rebranding came a new s
