Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you
“Buzz Analytics tools,” the senior partner added, “put together all the information in a rational manner of what’s being said about brands and their competition online.
Enspear is a company that makes strategic use of IT to help your business reach new levels. Now after doing a lot of thinking, we came up with the idea of using the concept of a pole vault.
Given the salutary, all-round benefits of embracing a CMS today, both by an agency and by a client, how exactly does one go about selecting one? One way would be to go through the entire list at CMS Matrix. A better way would be to start from what you wan
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
(If you know an equivalent resource for Windows or Chrome, please let us know, and we’ll link to it from this page.) When you’re improving a website, you need to take many screenshots. Our team members take hundreds or thousands of them each year. So we w
The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled our small te
An unconventional way to manage your company We made the unusual decision to publish an extract from our in-house onboarding flow, which all new team members follow when they join us. It received so much positive feedback we have since published more, as
Make your website load much faster Quicklink is a tiny script from GoogleChromeLabs that makes your pages load almost instantly. It works by prefetching every link that’s currently visible in the viewport (so it works on every page except the page on whic
Would you like your business to become easier to grow each year? If so, you need what Warren Buffett calls a moat. We have written elsewhere about strategies to beat your competitors. One particularly effective strategy is to build what Warren Buffett cal
Bring your designs to life with beautiful, realistic object mockups When we announced our Blueprint Report service, it took us over an hour to take the photos: We could have used Yellow Images instead. Yellow Images allows you to create object mockups (iP
Understand how machine learning works—by reading these comics from Google Google has partnered again with Scott McCloud, who in 2008 created the comic that was used to announce Google’s new browser, Chrome. Google’s latest comics are about how machine lea
MoreNiche is an international affiliate network. A short video interview with the client A transcript of the video “Our experience with Conversion Rate Experts has been brilliant from day one. They’re professional, they deliver results. The way they handl
An easy way to add a calculator to your website ConvertCalculator allows you to add calculators to your website easily. Don’t let the name fool you into thinking it’s for creating conversion calculators; it’s for creating anything that does calculations.
glimp is a broadband comparison website. A short video interview with the client A transcript of the video “Our experience with CRE has been fantastic so far. We’ve seen so many positive results. We’ve almost doubled revenue, and that equates to about $1.
On the 2nd December, in an all-hands meeting in our Manchester office, we'll officially sign the Time to Change Employer Pledge. Anyone who follows us on LinkedIn will know we've already begun implementing the Action Plan, and that actually we've been foc
User onboarding acts as a bridge between acquisition and activation, and can be a major growth driver for your activation efforts. In this article you'll find: How we analysed UserTest.io's user onboarding flow What we did/are doing to improve UserTest.io
As the ability to gather data about an individual’s online behaviour becomes easier, the potential to use this to create a better, more personalised experience for the user grows. The post Conversion optimisation with the Big Five ‘in a galaxy far, far a
At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top... The post 42 Digital Marketi
Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. Yet,... The post 3 Simple Ways to Generate More Returning Visitors to Your Site appeared f
Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This... The post What Is Category Design in Marketing (And Why Is It an Important
Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. Automation software helps marketers understand the customer... The post What Is Marketing
Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one... The post What Is the Google BERT Search Algo
We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral”. It almost doesn't even matter what the subject is;... The post The A-to-Z of Viral Marketing (+ Infographic) appeared first on Single
Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views... The post Why Is Instagram Hiding Likes (& What This Means for
As the web is becoming more visual and interactive, standing out and being remembered is getting even tougher. Visual content can certainly boost engagement and brand memorability, but only if... The post How to Boost Conversions with Your Article’
Siri. Alexa. Cortana. These three virtual assistants have become household names and a regular part of our daily lives. In under ten years, we’ve actually started to become reliant on... The post VSEO: How Voice Search and Conversational AI Are Changing
Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building.... The post 6 Tips for Scaling Up Content Production without Sacrificin
Search Engine Algorithms Are Ever-Evolving… Your SEO Should Be Too Larry Page and Sergey Brin founded Google in 1998. It wasn’t the only search engine in existence (remember AltaVista and Infoseek?), but it soon became the world’s most popular one.
Spend Your Surplus + Earn ROI = Win, Win Allow me to introduce myself — I am the marketer for Digital Current, or as I like to say, I market the marketing (or I’m a metamarketer). via GIPHY If you’re anything like me, you’ve spent 2019 evaluating every i
How Will Driverless Cars Impact Digital Marketing? Self-driving cars once seemed like a futuristic sci-fi fantasy, but their development is well underway. While everyone is still weighing the pros and cons of driverless cars, companies worldwide — includi
All link building strategies must include a focus on boosting a site’s internal links to help build search engine authority and improve customer conversion. The drive for obtaining external links for SEO purposes is primarily centered on receiving links f
Which Conferences are Worth Your Time and Money? We Make It Easy to Choose. There are still some good conferences taking place to end 2019, but if these last few weeks of 2019 go as fast as the rest of the year did, you’ll have to act fast. Coming into th
Meet BERT Google sent shockwaves through the SEO seas by releasing a named-algorithm update, but BERT shouldn’t register as more than a ripple for your strategy. BERT, or Bidirectional Encoder Representations from Transformers, is the latest iteration of
As voice search continues to grow in popularity, follow these tips to ensure you rank higher for important, relevant voice search queries. By 2020, there will be 200 billion voice search queries per month and more than half of searches will come from voic
The following seven content marketing tools will allow you to generate ideas to distribute and promote better content. We will also cover tools that assist you in testing and reporting on the engagement of your content, making it easier to ensure each cam
Data privacy is a major concern for digital consumers. With the European Union’s passing of the General Data Protection Regulation (GDPR) in 2018, data privacy became a multinational legal concern. Beginning January 1, 2020, the California Consumer Privac
These competitive intelligence tools will uncover your competitors’ digital marketing strategies. You can beat them at their own game — and identify amazing opportunities they haven’t even thought of yet. Competition is stiff in digital marketing. From SE
