If you can't fit in paid tools into your strategy, all you have to do is wait for your competitors' ads to show up on your feed. All you have to do is steal them and make them better!
Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
Facebook is one of the most highly trafficked websites in the world with1.23 billion users. Whether you're seeding or interacting, these are the facts you can't ignore. Used well, Facebook Marketing can be your powerful ally.
600 million daily searches and 10 billion tweets later, Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-q
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
Moz founder Rand Fishkin calls conversion rate optimization (CRO) “the most important marketing activity.” But many companies still don’t appreciate the economic multipliers that make it so surprisingly profitable. In this article, you’ll discover the thr
The following is from our huge library of client successes—why not join them? Positive Parenting Solutions is an online education company that provides training courses and coaching for parents. A short video interview with the client window._wq = window.
The following is from our huge library of client successes—why not join them? DS Smith is a leading global packaging company. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "dx6lvqp3o7", options: { plugin: { "postRol
The following is from our huge library of client successes—why not join them? Parts Town has the world’s largest in-stock inventory of OEM commercial kitchen parts for the restaurant and food industry. A short video interview with the client window._wq =
The following is from our huge library of client successes—why not join them? Fanatical is a gaming and digital entertainment platform. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "javlee4bk3", options: { plugin:
The following is from our huge library of client successes—why not join them? Bestshopping is a leading Italian cashback website. A short video interview with the client window._wq = window._wq || []; _wq.push({ id: "0copmw79t9", options: { plugin: { "pos
The following is from our huge library of client successes—why not join them? CloudShare is a cloud computing company that provides virtual labs for software training, sales demos, and proof of concepts. A short video interview with the client window._wq
Right now, many individuals and organizations are reassessing their roles. Some face uncomfortable changes. Others face big, daunting opportunities. At Conversion Rate Experts, we find it easy to reposition our clients’ companies—and we’ve had some great
The world’s needs have quickly changed. Whole industries are in shutdown. Others are experiencing unprecedented demand. The shift has led to many new needs that are currently under-served. If you can identify them and provide solutions, there are huge opp
Cabin fever has always been one of the biggest challenges of remote working. Most solutions involve “getting out of the house.” What everyone’s doing now, though, isn’t remote working—it’s lockdown working. Lockdown working takes cabin fever to a new leve
Having a web presence is essential for building a business in our digital world. But figuring out how to get started can be an overwhelming experience: One look at the... The post 9 Best Web Hosting Providers appeared first on Single Grain.
When Axure first came to us, they were looking for an efficient way to generate B2B SaaS leads. As a product-focused company, Axure was looking for an opportunity to partner... The post B2B SaaS Lead Generation: How We Improved Axure’s Lead Quality Overn
This post was updated September 2020. Excelling at organic search is vital to driving the traffic of people looking for your services to your website. Appearing high in the SERPs... The post The Best Way to Track Your Keyword Rankings in 2020 appeared fi
On May 28, 2020, Google announced the Page Experience Update, set to release in 2021. Google algorithm updates are something that make webmasters and SEOers worry, especially due to the... The post How to Prepare Your Site for the New Google Page Experie
One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus... The post 11 Proven Hacks to Increase Your Organic CTRs 👆 appeared first on S
When we talk about bots in the general sense, we are typically referring to Internet bots that systematically browse the web for the purpose of web indexing. Web indexing is... The post 4 Ways Bad Bots Negatively Impact Your Business (and What to Do) app
If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco... The post Creative Marketing Strategies: How to Market a Cannabis Company appeare
Facebook is the most effective marketing channel — according to 67% of social advertisers. This is because Facebook video ads can generate: 25% more views 480% more clicks 270% more leads... The post 9 Tools for Creating Effective Facebook Video Ads that
Tired of putting energy into SEO work and not getting any results? Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve... The post 7 Advanced SEO Hacks for Your To-Do List in 2020 appeared first
An average SaaS business spends 92% of their first-year revenue on customer acquisition. In other words, it takes 11 months to pay back their customer acquisition cost. CAC is crucial for... The post SaaS CAC: A Guide to Customer Acquisition Costs appear
It all started a few years ago with an old, uncomfortable mattress When a couple of eco-warrior entrepreneurs set out to replace their mattress, they were looking for something that fit their values — natural, organic, and sustainable — and their budget.
This is a test. This is only a test. Here’s what you’ll learn: One Two Three interesting things The post WEBINAR: CRO vs. SEO appeared first on Digital Current.
Something we look forward to most as digital marketers is the ability to connect with other pros in the industry, hear new ideas, learn tips and insights, and see where the industry is headed. Digital marketing conferences around the country and beyond ar
With increasing amounts of information online, the number of touchpoints potential customers have with a brand before converting is skyrocketing. According to a Think by Google blog post, it might take 20 touchpoints to make a decision on a candy bar, and
Content marketing done well becomes the basis for all other marketing and advertising functions within an organization. It’s the key to forming relationships with customers in an increasingly distracted world. The content your customers consume tells you
A Dozen Digital Marketing Tools You’ve Never Heard of — How They Save You Time and Amplify Your Efforts Digital marketing tools are constantly evolving. Expand your 2020 digital marketing strategy with the best SEO tools, conversion optimization tools and
While most businesses know whether people look at their content or share it on social media, they can’t tie their investment to a measurable business outcome. It’s important to define what success looks like with key performance indicators (KPIs). Content
Creating awesome content ideas doesn’t have to be hard. In fact, once you know what you’re trying to say and whom you want to say it to, coming up with content ideas is the easy part — especially if you use the tools that are right at your fingertips. Fro
Closely inspect these 10 conversion-stoppers to learn if your site is guilty, or what to absolutely avoid in order to turn these into conversion rate optimization tips. Gaining qualified traffic to your website is only half the journey. The other, most im
Social networking, mobile-optimized websites, content marketing — there’s a lot you need to consider to get your business seen online. What are the steps that are essential to ranking well in Google and other search engines? And how do you turn that traff
