2014 is here! Is your blog worth celebrating for?

Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you

The How, What and Why of Content Marketing

The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing

How to quickly write pages to increase sales

—includes the “vital few” copywriting techniques that have the greatest impact on profits. Everything you need to quickly create incredibly effective pages, sales scripts, videos, and emails We are obsessive about copywriting. We have read almost every co

The biggest opportunities look like toys

“When something is described as a toy, that means it has everything an idea needs except being important. It’s cool; users love it; it just doesn’t matter. But if you’re living in the future and you build something cool that users love, it may matter more

The Infinite Manager: Duplication is evil

The following excerpt is from our in-house onboarding flow for new team members. We are publishing it as a series of articles, which we’re calling The Infinite Manager. The series describes the unconventional operating system that has enabled ou

We all have mental health

We heard in a previous post about how our flexible working policy positively impacted both the productivity and the mental health of one of our mental health champions, and in another we heard how a champion who struggles with mental health found opening

Why we’re signing the Time to Change Employer Pledge

On the 2nd December, in an all-hands meeting in our Manchester office, we'll officially sign the Time to Change Employer Pledge. Anyone who follows us on LinkedIn will know we've already begun implementing the Action Plan, and that actually we've been foc

Your E-commerce Sales Chore Chart for a Profitable 2020

Does this sound familiar? You can’t find anything in your cluttered office or cluttered computer filing system. That's bad enough, but if your customers can’t find anything in your disorganized... The post Your E-commerce Sales Chore Chart for a Profitab

How to Use Google Keyword Planner for Content Creation

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can... The post How to Use Google Keyword Planner for Content Creation appeared first on Singl

SEO for E-commerce Sites (Beginner & Intermediate)

E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You can’t make any sales if your customers can’t even... The post SEO for E-commerce Sites (Beginner & Intermediate)

Competitive Analysis Link Building Guide

When you are just getting started with link building, one of the first tactics you should turn to is competitive research. Competitive research will allow you to find more than just your competitor’s backlinks — it will give you insight into most of the o

7 Steps to Better SEO Management in 2020

SEO isn’t something you do for your website once and forget, but something you need to tweak continually. Use these 7 steps to help get a better handle on your SEO management in 2020. With the number of Google searches surpassing 5.4 billion a day and 2 t

Digital Marketing During Coronavirus, March 2020

How to Market During Coronavirus Appeal to business efficiency Double down on content Know your buyers’ journeys Optimize for conversions  Monitor PPC closely Update your local search listings Optimize your ecommerce Educate yourself Serving Your Customer

High-Impact SEO Strategies for Ecommerce Sites

Demand for ecommerce is growing exponentially, but unless your company name starts with “A” and ends is “mazon,” you’re probably having trouble gaining the market share you deserve.  What’s to blame? Studies show that about 75% of traffic goes to the resu

More Than Half of Google Searches End Without a Click

That’s right. You’re not just competing with your “traditional” competition, but also Google itself.  via GIPHY That because now when a user enters a query in the Google search bar, the answer served in position zero, often called the featured snippet, fr

Best Digital Marketing Conferences in 2020

Which Conferences are Worth Your Time and Money? We Make It Easy to Choose. 2020 offers a bevy of digital marketing conferences focused on digital, content and search. With a broad range of host cities, ticket prices, speakers and overall content, it may