No matter how many guides you read, or how much experience you gain, the only true way to get the most out of your website is to test and retest each element.
In the daily anarchy of fires to fight, new business challenges to tackle, ongoing projects to manage, meetings to attend, and more, your own website plans always takes the backseat.
#DidYouKnow that Google processes close to 40,000 search queries every second? This clearly shows that most people rely on the internet to find what they’re looking for.
A good school website is a powerful opportunity to involve, inform and communicate with your stakeholders - students, parents, staff and the local community
The advent of international schools has completely revolutionized the education industry in India. The ever increasing number of IB schools has given this sector the much needed boost.
Parents are highly influential in their children's lives. But is your school aware of just how influential parents have become in students' decisions to enroll and re-enroll?
The era of traditional marketing is over. Digital revolution has officially taken over colleges and universities. Now, more than ever, institutions and educators are relying on online and mobile tools to attract prospective students.
'First impression is the last impression' this age old adage holds true not just for people but even for schools. Parents are interested in schools that establish a good first impression.
Landing pages offer an opportunity to create a site page tied to a campaign (think admission event or school reunion) where you can focus your message and encourage visitors to take a specific action. It’s all about boosting your conversions.
There is no denying that social media is the future. The numbers speak for themselves: 1+ billion Facebook users, 600+ million Twitter users and a YouTube audience wider than any cable network.
The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing
No-brainer decision for business listings: e-bizda vs other business directories, a head-to-head comparison. You have the right to ask why you should choose an e-bizda business listing over some other directory? Fair question. After all, there directories
Get the best out of your e-bizda international directory listing Don’t list your business as an after thought. e-bizda can generate business leads for your services and products if done well. Some planning in advance of your listing would help you. Check
Persuasion in Copywriting: How to sell your products and services better using it The task of the copywriter is to sell using copy. How do you sell? Simply put, it goes something like this You target the right audience/ customers You get to know their pai
The Definitive Guide To Buying Directory Links For Your Website The big problem with directories on the web. There are tons and tons of business directories on the web. You will find directories by country, by speciality, by industry, and more. Some make
We are thrilled to have received the UK’s highest award for business, for the second time. Our founders have been invited to Buckingham Palace for a Royal reception. Two years ago, we received the Queen’s Award for Innovation. This time, we received it in
When we published our book, Making Websites Win, we promised we’d give all of the profits to Mary’s Meals, a charity that sets up school feeding programs in some of the world’s poorest communities, where hunger and poverty prevent children from gaining an
Alan’s Factory Outlet is an online seller of customizable carports, metal garages, and sheds. A short audio interview with the client A transcript of the interview with the client “I’m really happy that I went with Conversion Rate Experts, and in a few mo
MitoQ is a provider of health supplements. A short video interview with the client A transcript of the video “It’s been nothing short of exceptional working with Conversion Rate Experts. We’ve seen huge impacts in a positive sense on the performance of ou
TextMagic is a service that enables businesses to send text messages for notifications, alerts, reminders, and marketing campaigns. A short video interview with the client A transcript of the video “We now are getting twice as many trials every day as we
As of today, we are accepting clients for the 2019 edition of our service If you’re impatient to get a huge success under your belt, then now’s the time. We always become fully booked within several days of publishing a message like this. To explore how w
“How can I convince my company to adopt a culture of CRO?” That’s the question we get asked most from our followers—particularly those who work for nondigital incumbents. If you’re struggling to get your boss onside, here are some useful arguments and res
Here are several ways to get a sample of our bestselling book (or the full hardcover at a discounted price). If you already have the book, maybe you’d want to share the following with your colleagues, to get them on board: New subscribers to our newslette
Having the right computer monitor can significantly improve your writing. Bad monitors are like uncomfortable shoes: you don’t feel the restrictions until they are removed. A great monitor can make writing easier In our book, Making Websites Win, we expla
This donation is now complete; we have given away the 100 books to charities. If you’re on our email list, we’ll notify you if and when we run similar donations. All profits from our book go to charity, but we’ve had an idea that could help more worthy ca
User onboarding acts as a bridge between acquisition and activation, and can be a major growth driver for your activation efforts. In this article you'll find: How we analysed UserTest.io's user onboarding flow What we did/are doing to improve UserTest.io
As the ability to gather data about an individual’s online behaviour becomes easier, the potential to use this to create a better, more personalised experience for the user grows. The post Conversion optimisation with the Big Five ‘in a galaxy far, far a
It finally happened. After 2 years of hard work, we've achieved 2-star partner status with one of our core AB testing platform suppliers - Optimizely. This means we're recognised as being one of the best in the world at conversion optimisation, qualified
Landing pages are kind of important for customer acquisition. For many businesses, it’s where the conversions happen. Indeed, without an effective landing page, you’re as good as leaving money on the table. The landing page is the money maker, the cash co
Guest posting is one of the best ways to build a high-value backlink profile, allowing you to earn brand authority in your industry, drive clicks back to your site, and boost organic traffic. However, landing page links are almost always removed by the ed
Building a brand’s reputation is not something you do overnight. It requires time, effort and a darn good communication plan. But keep in mind that if you are the only one defending the quality of the products and/or services you provide, you won’t get an
Content marketing is one of the most effective ways to build organic search and social media visibility because both search engines and people love useful non-commercial content. But is there any way to turn those clicks into conversions? There’s on
Google receives over 1.2 trillion searches every year. It’s no surprise why content marketers are spending so much cash, effort and energy into targeting them – and bringing ideal customers to their website via search. But in order to target them, you nee
Marketing and advertising are extremely important for any type of business, and different versions of them have existed over the decades. Of course, over time, the way that marketing works has changed, and the demands of the industry have transformed. Tod
I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client
I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-c
If you’re in a position where your business is pretty successful and you’re ready to take it to the next tier, you need to scale up your marketing. But how? The best way to level up your business is to set yourself apart by doing something your competitor
Due to rising competition and an increase in demand for content writers, preparing good content is not that difficult anymore. Almost everybody is doing it. But “good” is no longer good enough. So how do you distinguish your content from the competition a
One Campaign, Two Audiences: Marketing to Conflicting Personas When it comes to digital marketing, creating purposeful, personalized and persuasive messages to your target audience is critical. But what do you do if you need to target two distinct persona
Not Even Google is Immune to Bugs Did you notice a dip in website traffic last weekend? Was your revenue or other important KPIs impacted? The hammer dropped on Sunday: We’re aware of indexing issues that impacted some sites beginning on Friday. We
When Jan Carlzon took over SAS Group in 1981, the company was losing $17 million per year and had a reputation for being the least punctual airline in Europe. By 1982, SAS Group was making a profit of $52 million and had become the most punctual airline i
Shoot up the SERPs by following these three link building boosters: creating linkable assets, leveraging influencers, and engaging in some link hustling. Backlinks, content, and RankBrain are Google’s top three confirmed ranking signals, likely in that or
Changes in Google SERPs Make Organic Traffic Difficult Are you worried because your organic search click-through rates (CTRs) have been dropping lately? You’re not alone. If this is happening to you, it’s important for you to understand that organic searc
Producing great content isn’t enough; you have to make sure your content gets noticed. Some marketers claim that great content always rises to the top, no matter what. The truth is that getting people to view content organically means cooking up a c
How Will Driverless Cars Impact Digital Marketing? Self-driving cars once seemed like a futuristic sci-fi fantasy, but their development is well underway. While everyone is still weighing the pros and cons of driverless cars, companies worldwide — includi
A Dozen Digital Marketing Tools You’ve Never Heard of — How They Save You Time and Amplify Your Efforts Here at Digital Current, we’re constantly uncovering new tools and resources to aid in digital marketing, lead generation, prospect targeting and more.
Best Digital Marketing Conferences in 2019 Which Conferences are Worth Your Time and Money? We make it easy to choose. From coast to coast, 2019 offers a bevy of digital marketing conferences focused on digital, content and search. With a broad range of h
This core marketing strategy demands up-to-date analysis, planning and deployment for bottom line ROI — Get ahead of the content curve! Content underpins everything we do online (as marketers, and customers). It’s a realization that presents both opportun
