2014 is here! Is your blog worth celebrating for?

Having a company blog that sells your product, or service is no rocket science. And blog conversion is not a new phenomenon. Still, many blogs are underperformers. Is your blog one of them? Is it giving you the desired return on investment? Here’s how you

The How, What and Why of Content Marketing

The How, What and Why of Content Marketing When was the last time you heard someone talk about the benefits of content marketing? In this digital age, we hear of so many small business owners who took their business to another level with content marketing

The Infinite Manager series

An unconventional way to manage your company We made the unusual decision to publish an extract from our in-house onboarding flow, which all new team members follow when they join us. It received so much positive feedback we have since published more, as

How to get an unfair advantage

Would you like your business to become easier to grow each year? If so, you need what Warren Buffett calls a moat. We have written elsewhere about strategies to beat your competitors. One particularly effective strategy is to build what Warren Buffett cal

Why we’re signing the Time to Change Employer Pledge

On the 2nd December, in an all-hands meeting in our Manchester office, we'll officially sign the Time to Change Employer Pledge. Anyone who follows us on LinkedIn will know we've already begun implementing the Action Plan, and that actually we've been foc

42 Digital Marketing Trends You Can’t Ignore in 2020

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top... The post 42 Digital Marketi

What Is the Google BERT Search Algorithm Update?

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one... The post What Is the Google BERT Search Algo

The A-to-Z of Viral Marketing (+ Infographic)

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral”. It almost doesn't even matter what the subject is;... The post The A-to-Z of Viral Marketing (+ Infographic) appeared first on Single

Best Digital Marketing Conferences in 2020

Which Conferences are Worth Your Time and Money? We Make It Easy to Choose. There are still some good conferences taking place to end 2019, but if these last few weeks of 2019 go as fast as the rest of the year did, you’ll have to act fast. Coming into th

Google’s Latest Algorithm Update

Meet BERT Google sent shockwaves through the SEO seas by releasing a named-algorithm update, but BERT shouldn’t register as more than a ripple for your strategy. BERT, or Bidirectional Encoder Representations from Transformers, is the latest iteration of

What You Need to Know about CCPA and Digital Marketing

Data privacy is a major concern for digital consumers. With the European Union’s passing of the General Data Protection Regulation (GDPR) in 2018, data privacy became a multinational legal concern. Beginning January 1, 2020, the California Consumer Privac